Want more pageviews?
When pages load faster, visitors stick around longer and come back more often. Yahoo found that a 400ms improvement to the speed of their site increased their pageviews by 9%.
1. If you want to increase traffic to your site, it makes sense to make site performance a priority.
How speed affects your bounce rate
You may think of your bounce rate as a single number, but it's not. The percentage of visitors who will leave after a single pageview is closely linked to how fast that landing page loaded. In the example below, you can see that the bounce rate increases by over 10% when load time increases from 1 second to 2 seconds. While the specific numbers vary, the shape of this graph is surprisingly consistent across all types of sites, from e-commerce to large media properties.
How Torbit can help make you fast
Torbit Insight gives you the data you need to measure your performance and quantify how much speed matters for your business. We'll use data from your actual visitors to create graphs like the ones in our examples but customized just for you. Once you have accurate measurement in place,
Site Optimizer can automatically optimize the front-end of your site, typically doubling your speed.
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Jonathan Klein shares how they use Insight at Wayfair