I’ve been a long time fan and reader of High Scalability, a blog about building bigger, faster, more reliable websites. Yesterday, I was honored to get the chance to write a guest post for them titled, Averages, Web Performance Data, And How Your Analytics Product Is Lying To You. I wrote about the importance of looking beyond averages when looking at your performance data.
In the article, I also talked about the importance of using Real User Measurement (RUM) to get an accurate picture of what’s happening on your site. Not only do you have to make sure you are looking at the right metrics, you have to make sure your methodology for collecting your data is correct too.
There’s a big shift happening on the web right now in the way that people measure their websites. People are searching for the truth. People want to look at the real performance numbers from their actual users. Misleading metrics and synthetic tests won’t cut it anymore. You can check out the full article here.