Tracking your website performance with a RUM (Real User Measurement) tool like Torbit Insight is a critical first step for all websites. It’s impossible to know how your site is performing without tracking it regularly and RUM is one of the best ways to do this.
Once you have a baseline idea of how your site is performing using the standard metrics like Page Ready and Page Load it can be extremely valuable to start using your own site specific events to track performance. For instance, maybe “Above the fold” time or the time that it takes for users to be able to interact with the sidebar navigation is actually a more significant performance metric to track with your visitors. Steve Souders recently posted about the importance of moving beyond “window.onload()” and we couldn’t agree more. This is why we’re proud to announce the addition of custom event tracking in Torbit Insight.
With custom events, you can instrument your page to track any relevant timing metric and see all the same reports you know and love in Torbit Insight. The simplest example is tracking a different load time metric (something other than Page Load or Page Ready, which are included by default) – for example “Sidebar loaded”. To add tracking for this custom event, you’d simply need to add the following code snippet at the point in the page where you consider the sidebar to be fully loaded.
So start tracking your own custom events and get an even better view into your site’s performance and how it’s impacting your business. Contact us at firstname.lastname@example.org to get custom events added to your Insight account.