In the article, I also talked about the importance of using Real User Measurement (RUM) to get an accurate picture of what’s happening on your site. Not only do you have to make sure you are looking at the right metrics, you have to make sure your methodology for collecting your data is correct too.
There’s a big shift happening on the web right now in the way that people measure their websites. People are searching for the truth. People want to look at the real performance numbers from their actual users. Misleading metrics and synthetic tests won’t cut it anymore. You can check out the full article here.
Today, we are proud to announce a new product called Torbit Insight. Torbit Insight is a Real User Measurement (RUM) tool that allows website owners to see the actual loading times for every visitor to their site. The best part is that it also lets you see the correlation between your web page speed and core business metrics like your bounce rate and conversion rate.
For the last year and a half at Torbit we have focused on making the Internet a faster place for everyone. Businesses rely on our Site Optimizer product to make their websites load fast because they understand that page speed is crucial to their bottom line. Now, with the launch of Insight, website owners have an easy tool to evaluate how fast their site is loading and quantify how much performance matters to their business.
Massive websites like Amazon have the statistics to show that a 0.1 second delay in load time can lead to a 1% drop in their sales. But what about everyone else? What do slow load times mean for your business? We wanted to build a tool to show how important speed is for everyone, from top Internet retailers, to media properties, to startups. There was simply nothing out there that tied it all together to help make a business case for web performance.
Torbit Insight uses data that has only recently become available in browsers to show you the speed of each visitor navigating to your website. Rather than rounding everything into an average, we show you key metrics like the median page load speed along with load times of the 90th, 95th and 99th percentiles of your visitors. These additional metrics are an important differentiator for Insight since performance data has frequent outliers, and the data can be quite misleading if you only consider averages.
With graphs that correlate page speed to your bounce rate as well as conversion rates, Torbit Insight helps you understand in real-time where your site is slow and why. We’ll show you where your visitors are coming from and suggest optimizations that can be made on the front-end to drastically increase your website’s performance.
Dozens of top sites across the Internet are already using Insight, including top retailers like Wayfair and large media properties like the Cheezburger Network. Recently we made a video with Jonathan Klein who leads the performance team at Wayfair. Here is what he had to say:
Today, we’re rolling out Insight with three plans: Free, Standard and Premium. We’ve worked hard to build this product and we’re incredibly excited to get to finally share it with you. We look forward to hearing your feedback as we continue to do everything we can to make the internet a faster and better place for everyone.
Google recently announced that you can now include timing data from your website in your Google Analytics reports. Considering approximately 62% of all websites use Google Analytics, this is an incredibly valuable addition for website owners. With the new Site Speed report, you can not only monitor the speed of your site directly in Google Analytics, but also analyze your speed along with other metrics like which browser your visitors are using or where they are geographically located. We are big users of Google Analytics ourselves and are excited to see them make this available since performance is such a key metric for businesses.
Most people will have to add a line of code to their Google Analytics snippet to enable the new Site Speed features. For anyone who is currently using Torbit, we’ve added a new filter to take care of that update for you. After testing for the last week we pushed the new filter live several days ago so you should already have data in your Google Analytics if you want to go play with it. If you ever want to disable this feature, you can always change your settings until the Filters tab inside Torbit.
On a side note, we’ve been adding a lot of new performance filters lately. If you are a Torbit user and haven’t signed into Torbit in a while, I encourage you to check out the new filters that are available, particularly some of our new experimental ones that can make a huge difference to your loading times. I’d appreciate it if you would test them out on your sites and let us know what you think. We always love hearing from our users and it’s your feedback that makes our product better every day.
If you haven’t signed up for Torbit yet, it’s a good time to jump in as we’ve already started to send out invites to those on our waiting list.