The Internet is a sea of impulses. You never know where you’ll end up or what will catch your eye. It’s not surprising that over 22 percent of Internet users claim to have made an impulsive purchase of some kind in the last year, according to the Association of Customer Research.
Many people don’t think about visitors to the site who ended up on their business’s website on an impulse. Maybe that new visitor clicked a random link when they were inspired and now have found a brand new website, product or service sitting right under their nose.
That’s your visitor now. They might be a future customer, brand advocate or maybe they’ll just be a fan. Don’t lose them due to a slow website!
Take this graph which shows correlation between sale conversion and page speed for one of our customers. Along the X axis are the average load times experienced across a session for each of your visitors. The Y axis is the rate at which they converted to paying customers.
When average load time increased from half a second to one and a half seconds, conversions dropped by over 3%. That’s money, eyeballs and impulses – all lost.
We built Torbit Insight because the available tools on the market weren’t able to provide the information our customers wanted to see. We show you how your conversion rate, bounce rate, engagement, attention and revenue are affected by the performance experienced by every single visitor to your site. Who knows how long someone is going to be on your site. Don’t lose them. And if you did lose them, find out why.
Start measuring your speed today and take the first step in improving your performance and retaining your impulse buyers. Try Torbit Insight for free today.